Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
Editor’s Note: The Buyer-Agent Playbook is a new iteration of RISMedia’s biweekly Playbook segment, specifically centering on buyer agency and how agents are navigating the changes and trends in a post-NAR-settlement environment. The series will provide brokers and agents with insights and information to ensure they not only survive but thrive in these challenging times.…
Real estate may be local, but experts are looking at housing reform success stories within regional hot spots to address the affordability crisis that’s overtaken much of the country. Magda Maaoui, a postdoctoral fellow, recently highlighted one such case study for The Joint Center for Housing Studies of Harvard University: the Cambridge, Mass.,100 Percent Affordable…
June is National Safety Month, which is a good reminder to all real estate professionals that, above all else, staying safe is the most important part of your job. With that in mind, Tracey “The Safety Lady” Hawkins, founder of Safety and Security Source, sat down with RISMedia to discuss the importance of safety training,…
Above: Asa Fleming. Photo by AJ Canaria of MoxiWorks The term “affordable housing” often carries a negative connotation with it, one typically rooted in racist stereotypes. Changing that starts by changing consumers’ perspectives through education, says Asa Fleming, a REALTOR® with Allen Tate REALTORS® in North Carolina. We sat down with Fleming back in November…
Job growth didn’t meet expectations for the month of December, as COVID-19 cases surged due to the highly infectious Omicron variant. According to the latest data from the Bureau of Labor Statistics, nonfarm payrolls increased by 199,000 and unemployment fell to 3.9%. However, this is behind the Dow Jones estimate of 422,000 for payroll for…
The Federal Reserve is queuing up to make more aggressive moves in the coming years, a departure from the easing-in strategy it implemented amid the pandemic to incentivize economic recovery. While Fed officials voted to hold rates near zero on Wed., Dec. 15, the latest projections are an about face from September’s outlook, when several…
Demand for luxury home purchases has not dwindled even as the pandemic’s volatile nature continues to pose challenges in real estate. According to a 2022 State of Luxury Real Estate (SOLRE) report, authored by Luxury Portfolio International® (LPI), home prices in the segment are expected to continue increasing as supply struggles to meet high demand.…
While job growth didn’t meet expectations in November, the unemployment rate fell to its lowest level since February 2020, according to the latest data from the U.S. Bureau of Labor Statistics. “The unemployment rate continued to plunge and is now at 4.2%, which is actually below March 2020 levels when the ugly COVID virus came…
Technology is playing an increasingly important role in real estate, supplementing agent and broker efforts to build relationships and provide value to homebuyers, sellers and investors. While the last decade has seen significant tech growth, industry experts addressed the future of its applications in real estate at the National Association of REALTORS® (NAR) annual REALTOR®…
From remote work trends impacting where people can live to affordability issues cropping up as home prices rise, the real estate markets in 2022 will have a fair share of new challenges and opportunities. According to the realtor.com® 2022 Housing Forecast, next year is set to be a mixed bag. Housing trends to watch in…
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