3 Ways to Get Your Internet Marketing for Free

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Commentary by Israel Rothman

RISMEDIA, March 13, 2008-Did you know that there are a number of ways to trim down your Web marketing costs? In fact, if you’re open-minded and willing to put in a little bit of elbow grease, you can get some or all of your Internet marketing at virtually no cost-really. Here are a few top options:

-You can monetize a solid Internet presence with Google’s Adsense, a program where the company pays you 75% of the revenue garnered from small text ads placed on your website.
-You can use Adbrite and other services (Adbrite is used by the Wall Street Journal and Amazon.com) to sell banner ads on your site-you get paid on the click-throughs, less a commission.
-If you have an active blog or social media site, you can have non-competitive businesses sponsor sections of your site.

Many people don’t consider the fact that the traffic they generate also represents a target market for other, non-competing businesses. Often, these related “shopping” links can enhance usability and actually increase the amount of time spent on their website.

Google Local, Yahoo! Local, and others are free if you go through the verification process.

In fact, most of the best products and services on the Web are either free or very inexpensive. Most people associate value with cost and do themselves a great disservice. They ignore these wonderful options, which, by the way, fund services for many of our largest clients.

Ask yourself this question: “If advertising cash-flowed, how much would I do this year?”

Maybe you cannot afford to buy expensive pay-per-click advertising, but can you afford to sell it? Good Internet advertising and well-planned social media marketing most certainly does cash-flow, and it can be paid for with other people’s money.

Israel Rothman is CEO and founder of SocialMediaSystems.com LLC.

For more information, contact him at israel@socialmediasystems.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

For more ways to use the Internet for marketing, see:

• How to Use MLS Technology to Compel Buyers to Meet with You  
  Search Engine Marketing - Five Tips to Master Local Search  
  5 Tips to Help Buyers and Sellers Search Your Real Estate Website Successfully

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