RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

3 Reasons Your Listing Isn’t Selling

Home Agents
By Mark Mathis, VP of Sales for Homes.com
October 1, 2019
Reading Time: 3 mins read
1
3 Reasons Your Listing Isn’t Selling

While the market is shifting, many still consider it to favor sellers. Luxury property sales have begun to slow, but many affordably-priced homes are still moving quickly.

However, some agents are finding that this isn’t the case for them. When a home sits on the market for too long, sellers begin to dread that it will not move at all. If you have a listing that isn’t receiving any offers, even in a seller’s market, it’s time to re-evaluate what’s happening and see what you can change. Here are three tips to help you get started.

  1. Pricing

Often, the reason a listing isn’t moving is due to poor pricing. Setting the right price is one of the most important factors of selling a home. Too often, sellers will set a price based on what they feel their home is worth or what they want from it. This can cause an issue, especially if they’re investing emotional value into the home instead of looking at the actual value. To make sure you’re pricing in the right bracket, review comparable listings in your area. You should also see what previous homes have sold for to make sure you’re not overpricing.

This can become a challenge when sellers refuse to see that their home isn’t worth as much as they think. If the property needs serious maintenance (like a new roof) or the kitchen looks like it’s from a 1970s sitcom, buyers will be expecting a lower price. While it is possible to reduce the price as the home sits on the market, prospective buyers will think there’s something wrong with it and avoid it altogether. Instead, your best bet is setting the right price from the beginning and sharing the importance of this with your clients.

  1. Listing Photos

Because the majority of real estate sales start online, listing photos are usually the first thing prospective buyers will see. In fact, 86 percent of buyers believe viewing a property online is the most useful part of their home search. If the pictures don’t present the home positively, viewers will automatically exclude it from their search. Suggest sellers hire a professional photographer to make sure they’re getting the highest quality pictures for their listing.

Let clients know that they only have one chance to make a first impression, so these photos are important to get right the first time. If they haven’t done so, staging could be a great addition to show off the assets of a home to potential buyers. If homeowners show resistance, show them a before and after photo from another property you’ve staged and ask them which home they would rather see. Chances are they’ll start to understand the importance of presenting the best side of their home.

  1. Uninsurable or Unable to Lend

If the home doesn’t meet the standards set by insurance companies, it can be very challenging to sell. Similarly, the Federal Housing Agency and many other lending companies will not issue a mortgage if the proper guidelines are not met. This means that the only qualified buyers will be those who can pay with cash and are willing to make all of the necessary repairs.

Another option is for the homeowners to make the necessary repairs. This can often turn into an uncomfortable conversation, but there is a way to engage with the seller to talk about repairs without being confrontational. For example, take a walk with your clients through the house, and if you see a stain from a leak or a faulty switch, say “huh.” They will likely ask, “Do you think I should fix that?” This is your opportunity to approach the topic of repairs by simply stating, “I would.” If the repairs are bigger and the home has been sitting on the market for a while, you can also bring this up to sellers as being a reason their home isn’t receiving any offers.

To make sure that you are selling those listings, you should try out programs such as Homes.com’s City Sponsor Ads that allow active buyers searching for a home online to interact with you. By prominently displaying your listings among the first search results in your city, your listings will be in a great position to sell.

Mark Mathis is vice president of Sales for Homes.com. For more information, please visit marketing.homes.com.

Tags: Home StagingHome-Selling TipsHomes.comPricing StrategiesReal Estate MarketingReal Estate Photography
ShareTweetShare

Mark Mathis, VP of Sales for Homes.com

Related Posts

Great Spaces: A ‘Golden’ Opportunity on Florida’s Intracoastal Waterway
Best Practices

Great Spaces: A ‘Golden’ Opportunity on Florida’s Intracoastal Waterway

February 4, 2023
Jobs Report Shows Increase of 517,000 in January; Unemployment Decreases to 3.4%
Agents

Jobs Report Shows Increase of 517,000 in January; Unemployment Decreases to 3.4%

February 3, 2023
10 Cities That Promote a Minimalist Lifestyle
Agents

10 Cities That Promote a Minimalist Lifestyle

February 3, 2023
Planning for a Successful Exit From Your Brokerage
Agents

Planning for a Successful Exit From Your Brokerage

February 3, 2023
Mortgage Mix: Downward Trend in Rates Persists Amid Market Flux
Agents

Mortgage Mix: Downward Trend in Rates Persists Amid Market Flux

February 3, 2023
Berkshire Hathaway HomeServices FNR Hosting Mega Open House Weekend
Agents

Berkshire Hathaway HomeServices FNR Hosting Mega Open House Weekend

February 3, 2023

Comments 1

  1. Paul Pastore says:
    3 years ago

    Comment
    1) You are not serious about selling.
    2) You are not listening to your agent & buyer feedback.
    3) You are unwilling to invest in needed updating/repairs.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

How to Debunk 4 FSBO Myths

For anyone considering taking on the job of selling their own home, you know that your skills will result in... Read more.

Business Tip of the Day provided by

Recent Posts

  • Great Spaces: A ‘Golden’ Opportunity on Florida’s Intracoastal Waterway
  • Jobs Report Shows Increase of 517,000 in January; Unemployment Decreases to 3.4%
  • 10 Cities That Promote a Minimalist Lifestyle

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X