RPR® (Realtors Property Resource®) recently announced a completely redesigned version of its real estate website. The new RPR® is cleaner, simpler and offers users a more overall intuitive experience. Months of collecting member feedback from the National Association of REALTORS® and research has paved the way for this more focused, user-centric approach, according to the company.
RPR will offer the same data, tools and reports, but with several improvements and new features, including:
– Upgraded map capabilities: Map searches are now easier, faster and more intuitive.
– Search all properties from one spot: Search residential and commercial properties from one area.
– A user-centric homepage designed and built for productivity, offering “Shortcuts” to tools and features, and customizable “My Market” areas with quick access to property hot sheets.
– Flexible search results: Allows users to scan properties in multiple views, including List view, Map view and Photo view.
– A cleaner look and feel, offering users an overall fresher interface with more white space. It is also 30% wider with bigger fonts and larger images.
A group of REALTORS® were given a sneak peek of the new version.
“It’s a much cleaner and more modern look!” said Christian Barnes, president and CEO of Better Homes and Gardens Real Estate Kansas City Homes. “It’s also more intuitive as to where I should click, which is a huge time saver. And I like the shortcuts bar for quick access to RPR®’s top features.”
Kristin Smith, a REALTOR® from Dallas, Texas with Dave Perry-Miller Real Estate, sums up her first impression of the updated RPR®: “The ability to easily drill down and sift through such massive amounts of data and find exactly what I’m looking for—that’s off the charts for me. Well done, RPR®.”
This short video gives users a look at the new design and explains the strategy and effort that went into this project. RPR® also plans to add even more enhancements and upgrades throughout the coming year, as well as provide multiple training and educational sessions to get users up-to-speed on all the new changes and features.
“This refreshed version of RPR® is simplified and reorganized with a dedicated focus on new and productive ways to use the platform,” said Jeff Young, RPR®’s chief operating officer. “Our new look, feel and functionality is a direct response to REALTOR® requests.”
“We’ve been conducting one-on-one testing groups and various other types of user experience research,” said Emily Line, vice president of Member Experience. “REALTORS® have asked for an easier and more streamlined way to find their items, past searches and saved properties. We’ve listened and learned, and with this new update, I’m confident that we’ve delivered on that and much more.”
The latest version of the RPR® website is now live at narrpr.com.