Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
In my 20-plus years in organized real estate, I have found it incredibly valuable to source ideas, best practices, and processes from leaders of other industries that have already developed solutions to problems still on the horizon in real estate. From unpacking evolving consumer behavior to data scaling and collaboration, there’s a wealth of experience pointing…
More national real estate franchises are beginning to take marketing measures into their own hands rather than using agencies for hire on a contract basis. Read more.
