While Rocket Mortgage did not go unscathed during the market shifts of 2022, Bob Walters focused on the long game, rolling out several creative programs to benefit real estate professionals and their clients.
Among the programs aimed squarely at a challenging economy were: Rate Drop Advantage, covering a significant portion of a refinance transaction’s closing costs if interest rates drop and buyers refinance within three years of purchasing a home; a home equity loan to help consumers pay down debt; and the Inflation Buster program, designed to give homebuyers a reprieve by reducing their monthly mortgage payment one percentage point for the first year of their loan.
In an interview with RISMedia, Walters explained that a real estate professional’s brand is on the line in every transaction. “They want to know someone’s in their corner,” he said. “Our job is to build products, services and tech and cultures that achieve their objectives.”
Brokers and agents have always held the role of trusted advisors and experts, and this is even truer now. These realities are underscoring just how important better lead strategies are, so that teams can increase their lead flows over time, whether the market is up or down. Read More
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