The MLS is, at its core, a cooperative of real estate professionals. And for that enterprise to succeed, leadership must understand all the ins and outs of what it means to work together. That leader is Jeremy Crawford, who in 2022 drove significant change for brokers and agents, resulting in nearly $50 billion through July 2022, an all-time record in his Atlanta region.
A rapid but thoughtful expansion of FMLS’ footprint brought nearly 375,000 real estate professionals together in a broad referral network which benefits both members and consumers, with Crawford at the helm, keeping his sights on the fundamentals of the business. Championing a broad swath of new tech additions and a renewed focus and access to training, the seeds of Crawford’s banner year promise to bear fruit for years to come.
“I know the data, services and tools we provide are there to help those brokers and agents help consumers achieve their dreams,” he says.
Brokers and agents have always held the role of trusted advisors and experts, and this is even truer now. These realities are underscoring just how important better lead strategies are, so that teams can increase their lead flows over time, whether the market is up or down. Read More
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