Kim Luckie developed The Five Marketypes, a test that assesses the personality and skill sets of real estate professionals, in 2022. Once an agent or broker has been slotted into one of the marketypes, they are prescribed tactics that align with their unique values as well as skills and challenges specific to that marketype.
Not only does Luckie’s system system change the way brokers lead, recruit, train, retain and market, it has also resulted in higher per-person productivity, less breakage and significant profit improvement.
“After 25 years of marketing, I found my home in real estate,” says Luckie. “I love when I’m able to fill in marketing strategy gaps to elevate my clients and give them that extra layer of acumen they need to achieve to grow. By partnering with like-minded brokerages focused on service and excellence, I get to see first hand the powerful impact real estate has on our economy and generations of Americans.”
Brokers and agents have always held the role of trusted advisors and experts, and this is even truer now. These realities are underscoring just how important better lead strategies are, so that teams can increase their lead flows over time, whether the market is up or down. Read More
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