In real estate, it’s hard to beat sales and expansion, and in 2022, Larry Rideout led the firm to $4.2B in annual sales volume and oversaw the opening of their 25th office, located in Boston’s Beacon Hill neighborhood.
But throughout it all, he remained true to his goal of “cultivating talent and encouraging our associates in their journeys to success.”
“At other brokerages, competition is foremost. Instead, we’ve developed a culture where we bring agents together so they can conceive the best solutions,” says Rideout. “Strategic recruitment is central to this, meaning agents who join us always have a strong sense of collaboration and eagerness to work in a family-first environment. I’m gratified every day by the warmth and family spirit that drives our success. Paul McGann (president and co-owner) and I know that if we treat our agents like family, they will care for their clients the same way.”
Tools with the lowest engagement often have the lowest awareness, but there's good news, too—tools with low awareness frequently have the highest satisfaction levels among those who do use them. Here are a few strategies to improve awareness of tech tools and increase adoption rates. Read more.
Click below to receive the latest real estate news and events directly to your inbox.