Founded in 2017, Curbio’s mission is to transform the concept of home improvement for real estate professionals, and the company has quickly become a leading pre-listing home improvement solution for real estate agents and their clients.
Much of the firm’s success can be directly attributed to Vice President of Marketing Olivia Mariani’s impressive abilities as a marketing leader. In 2022, she spearheaded the execution of a major rebranding effort and has overseen the growth of Curbio’s partnerships team, forming relationships with major brokerage brands, including RE/MAX, Berkshire Hathaway HomeSevices and eXp. Last year, she also developed marketing plans to launch Curbio in eight new markets, and grew company sales in underperforming markets by as much as 200%. Additionally, Mariani reinstated an event marketing program to foster trust and build relationships with the real estate agent community, and restructured Curbio’s customer experience to improve engagement metrics across the board by over 150%.
Brokers and agents have always held the role of trusted advisors and experts, and this is even truer now. These realities are underscoring just how important better lead strategies are, so that teams can increase their lead flows over time, whether the market is up or down. Read More
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