After a year of behind-the-scenes consulting with Milestones, Rivers Pearce sunset his consulting business and joined Milestones as CMO in July 2022. He successfully brought Milestones to market shortly thereafter, announcing a $10M+ Series A along with a brand new website and overall vision. Pearce is a fierce evangelist of the “homeowners under management” movement, helping agents to break free of the transaction mindset which keeps them seen as sales agents in consumers’ eyes.
“I absolutely love carrying the torch for a new movement, such as the ‘homeowners under management’ philosophy we are championing at Milestones,” says Pearce. “Seeing new ideas take root and reshape the industry is what gets me out of bed every morning!”
Pearce has also spearheaded Milestones’ efforts to create more effective consumer engagement opportunities for real estate professionals; ones that go beyond property alerts, AVM’s and “change the clock” email marketing, creating two-way conversations that far surpass the industry standard of CRM push marketing.
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