The Hardest Question to Ask
“Wasn’t that the most fun EVER?!” Have you ever yelled that out to a buyer or seller at the end of a transaction? If we’re
By Rick Geha
October 11, 2017
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Can’t Beat the Real Thing: Following Coke’s Lead to an Unfair Advantage
Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: How to Make a Difference in Your
By Liz Dominguez
September 28, 2017
Creating Your Firm’s Competitive Advantage
Is it people? Is it processes? Attract and keep talent by solidifying your competitive advantage. Join RISMedia for this month’s FREE ACE Webinar, “Creating Your
September 16, 2017
Remember to Talk to People
As I have ventured through my 37-plus years as a real estate agent, I have to smile at the fears that kept me from creating
By Rick Geha
September 12, 2017
The Prospecting Mindset
During my early days in the business, I always related the word “prospecting” to the words “cold-calling.” I don’t remember why I was so narrow-minded,
By Rick Geha
August 20, 2017
A Day in the Life of a Leader
Quite simply, the life of a leader is a life of fighting average. Fighting ordinariness and complacency. It’s natural for you, me and everyone else
By Rick Geha
July 30, 2017
Buyer Mastery Through Buyer Consultation
Random conversations with buyers that have no direction or order can be helpful, although in most cases are not. Let’s be honest: Most agents currently
By Rick Geha
June 24, 2017
Quick Marketing and Branding Tips
Too often, in this fast-paced business, organization and forethought in marketing and branding are overlooked or forgotten completely. More than anything, it’s vital that your
By Rick Geha
May 29, 2017
Why Teams Are the Future
The word “team” in real estate sales has been a fad, a necessity, and highly misunderstood. First and foremost, real estate agents have always worked
By Rick Geha
April 22, 2017
Power Teams: Really? Do I Have To?
As a 36-year veteran of selling real estate, more than 20 of which were spent running a team and more than 15 spent coaching, this
By Rick Geha
March 26, 2017