In real estate, seeing is believing. If people aren’t seeing you in a way that makes them believe in your brand, then how can you expect to get their business?
In this landmark study commissioned by RISMedia, the who, what, when, why and how much of marketing is revealed. Unpacking what agents and brokers are budgeting for, where they are seeing returns and how the world of real estate marketing is changing, this report can guide you on the most effective path to elevating your business and your personal brand. It will also delineate the types of marketing big national companies or small independent brokerages are prioritizing—and whether those strategies are working.
Key takeaways include:
- The outbound marketing channel that nearly every real estate professional is investing more in—and seeing returns from.
- Which agents are spending the most time marketing their personal brand, and why.
- Who is planning on spending more on marketing, and who is planning to pull back.
- How much money new agents and brokers spend on marketing compared to industry veterans.
Your brand is who you are. Don’t let it fall by the wayside.