Continuing Education: Your Best InvestmentBy Barbara Pronin
For real estate professionals, the competition is keen - especially in today’s world, when consumers have easy access to real-time real estate data and representation. Successful agents must have more than good people skills or the ability to close a sale. To increase credibility and win clients, it is crucial to be on top of developing trends, industry changes, and niche specialties that can increase your reach in the community.
For example, by focusing on luxury properties, rentals, or millennials you could exponentially grow your GCI by marketing yourself as knowledgeable in that area, which also helps you create a reputation for referrals. The special skill sets needed to work with real estate investors can be learned online in a few short weeks. In many cases, it is not even necessary to sit in a classroom to expand your real estate knowledge. Online courses, such as courses offered through the National Association of REALTORS® (NAR) and its affiliates, can be completed on your schedule. While you need to be up to date on continuing education requirements, which vary from state to state, consider the value of:
Barbara Pronin is an award-winning writer based in Orange County, Calif. A former news editor with more than 30 years of experience in journalism and corporate communications, she has specialized in real estate topics for over a decade. |
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