RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

5 Virtual Reality Best Practices

Home Agents
By Jill DeSilva, SVP, Marketing & Platform Development, Engel & Völkers North America
May 26, 2017
Reading Time: 2 mins read
5 Virtual Reality Best Practices

3D Virtual Tour concept, 3D rendering isolated on white background

If you’ve started reading this article, congratulations! You are at least one step ahead of approximately 90 percent of your peers by simply implementing some sort of virtual tour element into your listings. With 70 percent of home sellers expecting a virtual tour to represent their property, and less than 9 percent of agents actually doing so, according to the National Association of REALTORS® (NAR), why not continue your gain in the marketplace by taking virtual tours to the next level with virtual reality?

Since integrating virtual reality into Engel & Völkers shops throughout North America, here are a few best practices we’ve learned so far:

  1. Own it. If you’ve invested in a 3D camera and are committed to this offering for your clientele, leverage it—in many cases, you may be the first in your marketplace to do so. Incorporate this point of differentiation in your consumer marketing materials, via social media and public relations efforts, as well as within your talent attraction strategy. If nothing else, be sure it’s a focus at any listing presentation. Consider bringing a pair of branded Google cardboards for a short demonstration with your prospective client. You’re likely to leave a lasting impression, and you’ll be a tough act to follow.
  1. It’s in the details. Infopoints allow a user to guide themselves through a 3D tour. While it’s important to place these points in entrances and doorways to help people understand the flow of the home, it’s also a good idea to place them near feature points that one may not notice immediately, such as smart home functions, picturesque windows or any detail that you think could help win over a potential buyer.
  1. Be present. Just because you offer virtual reality tours does not mean your voice and expertise should be silenced—on the contrary, in fact. Many VR platforms allow you to embed audio recordings from YouTube, so consider recording customized welcome remarks to continue to build on the experience. The immoviewer platform, for example, actually allows an agent to give live, guided virtual reality tours as their client views it from anywhere in the world, so when an agent and client aren’t able to connect in-person, this brings technology and the human element together for an optimal experience.
  1. Go outside. While it’s natural to spend most of your time shooting VR within the home, don’t forget about the outdoor attributes that can make a home really stand out. Curb appeal, landscaping, views, patios, etc. are all quality selling features that should not be missed.
  1. Analyze and inform. One of the best features of VR tours is the ability to track human behavior. Analytics on where viewers spend the most time during a tour, for example, can help you guide your seller to consider any home adjustments that may need to be made to sell the home quickly to the most qualified buyer.

For more information, please visit www.evusa.com.

For the latest real estate news and trends, bookmark RISMedia.com.

Tags: 3D TechnologyEngel & VölkersNARReal Estate MarketingReal Estate TechnologyVirtual RealityVR
ShareTweetShare

Related Posts

RE/MAX
Agents

RE/MAX Regional Services (RSI) Acquires RE/MAX Iowa and Nebraska

June 30, 2025
zillow
Agents

Zillow Dismisses Compass’s Claims of ‘Irreparable Harm’; Denies Anticompetitive Conspiracy

June 30, 2025
Helping Get First-Time Buyers Over the Mortgage Finish Line
Agents

Helping Get First-Time Buyers Over the Mortgage Finish Line

June 30, 2025
Court
Agents

COURT REPORT: CoStar and CREXi Lawsuits Advance; Zillow Fires Back at Compass

June 30, 2025
AI as Your Sidekick: Keepin’ It Real in Real Estate
Agents

AI as Your Sidekick: Keepin’ It Real in Real Estate

June 27, 2025
zillow
Industry News

Compass Files for Preliminary Injunction to Immediately Block Zillow Ban

June 27, 2025
Please login to join discussion
Tip of the Day

Real Estate Webmasters’ Biggest Summer Promotion Is Here

This summer is the perfect time to upgrade your tools and grow your business! Grab the best deals on REW CRM and services like SEO and design before the season ends. Learn more.

Business Tip of the Day provided by

Recent Posts

  • Stellar MLS Subsidiary Takes Global Real Estate Event Tour
  • RE/MAX Regional Services (RSI) Acquires RE/MAX Iowa and Nebraska
  • Zillow Dismisses Compass’s Claims of ‘Irreparable Harm’; Denies Anticompetitive Conspiracy

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X