RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Realogy Bets on AI With OJO Virtual Assistant Partnership

Home Agents
September 12, 2017
Reading Time: 2 mins read
Realogy Bets on AI With OJO Virtual Assistant Partnership

Artificial intelligence, AI , data mining, expert system software, genetic programming, machine learning

Realogy has entered into an agreement with OJO Labs, Inc., to provide OJO, its virtual assistant, to its brands’ real estate agents in select markets, the company recently announced. Participating brokerages from the Realogy Franchise Group and NRT will be determined in the next several months as the partnership moves from the planning phase to execution.

“We are committed to a strategy of leveraging the power of Realogy to make our affiliated sales agents more productive and their businesses stronger,” says John Peyton, president and CEO of the Realogy Franchise Group. “We are excited to get OJO and this innovative technology into the hands of our affiliated agents. We hope the results of the program will support our belief that an AI assistant could lead to increased agent productivity and higher conversion rates for online leads. This is just one of many new concepts we plan to learn from in the months ahead.”

OJO, a conversational, AI-powered assistant, uses mobile messaging and innovative web experiences to redefine how consumers access personalized information throughout their home transaction process. OJO focuses on lifestyle, neighborhood and home preferences to deliver more effective, customized information. Consumers will have competitive marketplace advantages through proactive OJO insights and immediate intelligent responses. OJO nurtures the communication with the consumer through the research process until the consumer is ready to be in direct communication with an agent.

“In the discovery phase of the home-buying and -selling process, consumers often are not ready to speak to someone yet and don’t want to be sold by third parties looking to inundate the client as a lead,” says John Berkowitz, co-founder of OJO Labs. “OJO helps consumers navigate the early processes of buying or selling in the most effective way.

“When we connect consumers with Realogy’s affiliated agents we will be delivering a more engaged, informed and ready client,” Berkowitz says. “Consistently communicating with, and nurturing, homebuyers and sellers as they explore the decision-making process gives them the comfort and privacy that will ultimately deepen the connection to the agent.”

“In determining who we brought this powerful technology to market with, it was very important to us that we found a company deeply committed to its affiliated agents and to working with business partners who are truly interested in innovation,” says David Rubin, co-founder of OJO Labs. “It is clear there is an extremely impressive team at Realogy that is laser-focused on pushing the industry forward and creating meaningful value.

“Even though we are an AI company we are still in the business of people,” Rubin says. “Partnership and values are of the highest importance to us, and we have found the executives at Realogy, along with their brands, to be committed to innovation, collaboration and a better future for the real estate industry.”

Realogy’s brands include Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, Corcoran, ERA and Sotheby’s International Realty.

For more information, please visit www.realogy.com.

For the latest real estate news and trends, bookmark RISMedia.com.

Tags: AIArtificial IntelligenceMachine-Powered AssistantNRTOJOOJO LabsReal Estate TechnologyRealogyRealogy Franchise GroupVirtual Assistant
ShareTweetShare

Related Posts

NAR
Industry News

NAR Praises ‘Big Beautiful Bill’ as ‘Major Win’ for Real Estate

July 3, 2025
Mortgage Rates Post Biggest Drop Since March 2025
Industry News

Mortgage Rates Post Biggest Drop Since March 2025

July 3, 2025
Upbeat New Jobs Report in June Leaves Housing in ‘Holding Pattern’
Agents

Upbeat New Jobs Report in June Leaves Housing in ‘Holding Pattern’

July 3, 2025
The AI Advantage: Experts Share How AI Is Revolutionizing Real Estate—and Why the Potential for Agents Is Limitless
Best Practices

The AI Advantage: Experts Share How AI Is Revolutionizing Real Estate—and Why the Potential for Agents Is Limitless

July 3, 2025
The 3 ‘Hottest’ Markets in Each Region This Spring
Agents

The 3 ‘Hottest’ Markets in Each Region This Spring

July 2, 2025
5 Signs a Senior Homeowner May Be Ready to Downsize
Agents

5 Signs a Senior Homeowner May Be Ready to Downsize

July 2, 2025
Please login to join discussion
Tip of the Day

4 Ways to Market to the Next Generation of Buyers

Every new generation has a chance to upend the status quo, introduce new ideas into the zeitgeist and radically shift the priorities of a society. Read more.

Business Tip of the Day provided by

Recent Posts

  • NAR Praises ‘Big Beautiful Bill’ as ‘Major Win’ for Real Estate
  • Mortgage Rates Post Biggest Drop Since March 2025
  • Upbeat New Jobs Report in June Leaves Housing in ‘Holding Pattern’

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X