RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

The ‘Choice Point’: Leveraging the Power of a Team

Home Agents
By Verl Workman
October 22, 2018
Reading Time: 3 mins read
The ‘Choice Point’: Leveraging the Power of a Team

Real estate agent showing detail of lease agreement to interracial couple. Estate broker explaining lease agreement or purchase contract to couple in a new house.

While rolling out a new team training solution for a national brand, we recently encountered several broker/owners who asked the same question: If this is a team training solution, what do we do for those agents who aren’t part of a team?

After pondering and answering the question above, and to add clarity in my mind about the difference between an agent and a team, let’s begin by discussing the agent:

  • Does the agent work with buyers?
  • Does the agent work with sellers?
  • Does the agent have to process transactions and orchestrate closings on behalf of their client?

The answer to all of these questions is, of course, yes.

And while teams do these very same things, the only difference lies in who performs each task.

I know many successful agents who have made amazing lives for themselves and their families while serving their clients well. As the transaction gets more and more complicated—and new business models continue to put downward pressure on the income available to agents—more and more agents are looking for leverage in their life and their business.

This creates what I like to call a “choice point,” or the moment when an agent begins to realize that they’re working more hours, spending more time away from their families or friends and losing opportunities because they don’t have the time or the energy to take on more business.

If you’re this agent—or you recognize agents in your firm that are running at 60 miles an hour in first gear—know that these agents are what we consider “at-risk.” Eventually, something will give. Agents who fall into this category typically have high levels of burnout. Additionally, their home lives often become inundated with stress, and they stop doing the things they love.

Whether this sounds like you or a colleague, I’m here to tell you that there’s an answer: leverage.

Leverage comes in a variety of forms, and is simpler than it seems. First, we must leverage technology, tools and systems to automate more of our processes. For example, use a transaction management system that tracks every detail of a contract in order to keep yourself in check so that you don’t drop the ball.

From there, you’ll want to incorporate leverage in the form of other humans. Today’s consumer expects to work with experts in more situations than not. And when real estate is done correctly, experts are available in each area of the transaction. For example, buyer’s agents that close 24-60 transactions a year have a competitive edge over those that are closing less transactions. The same goes for listing agents who primarily focus on prospecting, obtaining listings and negotiating contracts. Both buyer’s agents and listing agents hand off transactions to a client care coordinator who takes the process from contract to close.

Creating leverage is only hard if you believe you’re the only person in the world who can deliver great service to your client. Great people trained with great systems can create amazing leverage in your business and allow you to grow, service your clients at a higher level, and live an amazing life.

Workman_Verl_2017_100x100Verl Workman is the founder and CEO of Workman Success Systems (385-282-7112), an international speaking, consulting and coaching company that specializes in performance coaching and building successful power agents and teams. Contact him at Verl@WorkmanSuccessSystems.com. For more information, please visit www.workmansuccesssystems.com.

For the latest real estate news and trends, bookmark RISMedia.com.

Tags: Business Building TipsCustomer ExperienceCustomer ServiceProductivityReal Estate Agent Best Practicesreal estate newsReal Estate News and InformationReal Estate TeamReal Estate TrendsWorkman Success Systems
ShareTweetShare

Verl Workman

Verl Workman is the founder and CEO of Workman Success Systems, a real estate consulting company that specializes in performance coaching and building highly effective teams.

Related Posts

NAR
Industry News

NAR Praises ‘Big Beautiful Bill’ as ‘Major Win’ for Real Estate

July 3, 2025
Mortgage Rates Post Biggest Drop Since March 2025
Industry News

Mortgage Rates Post Biggest Drop Since March 2025

July 3, 2025
Upbeat New Jobs Report in June Leaves Housing in ‘Holding Pattern’
Agents

Upbeat New Jobs Report in June Leaves Housing in ‘Holding Pattern’

July 3, 2025
The AI Advantage: Experts Share How AI Is Revolutionizing Real Estate—and Why the Potential for Agents Is Limitless
Best Practices

The AI Advantage: Experts Share How AI Is Revolutionizing Real Estate—and Why the Potential for Agents Is Limitless

July 3, 2025
The 3 ‘Hottest’ Markets in Each Region This Spring
Agents

The 3 ‘Hottest’ Markets in Each Region This Spring

July 2, 2025
5 Signs a Senior Homeowner May Be Ready to Downsize
Agents

5 Signs a Senior Homeowner May Be Ready to Downsize

July 2, 2025
Please login to join discussion
Tip of the Day

4 Ways to Market to the Next Generation of Buyers

Every new generation has a chance to upend the status quo, introduce new ideas into the zeitgeist and radically shift the priorities of a society. Read more.

Business Tip of the Day provided by

Recent Posts

  • NAR Praises ‘Big Beautiful Bill’ as ‘Major Win’ for Real Estate
  • Mortgage Rates Post Biggest Drop Since March 2025
  • Upbeat New Jobs Report in June Leaves Housing in ‘Holding Pattern’

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X