RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

‘Leaders in Luxury’ Brings Clarity in an Uncertain Market

Home Latest News
By RISMedia Staff
November 15, 2018
Reading Time: 3 mins read
‘Leaders in Luxury’ Brings Clarity in an Uncertain Market

The Institute for Luxury Home Marketing hosted its annual event, Leaders in Luxury, for members this month at the Terranea Resort in Rancho Palos Verdes, Calif. An array of speakers, including leaders in luxury real estate, technology, marketing, economics and creative sales techniques, were on hand, addressing how agents can incorporate their insights effectively into their businesses.

In her opening statement, Institute President Diane Hartley addressed the concern of many participants that real estate is in a pattern of change. Hartley believes that 2019 will be a year of opportunity, and a defining moment for those with the agility to be innovative and adaptable to the market.

Marketing Award for Excellence

Diane Hartley, President, Institute for Luxury Home Marketing; and Jordan Ayan, of Keller Williams Sonoran Living, Marketing Award for Excellence Winner

 

 

 

 

 

 

 

 

 


At the event, The Institute awarded its Marketing Award for Excellence, which recognizes members who are raising the bar in the industry with innovative and effective marketing for luxury homes. This year, attendees submitted entries in the following categories:

  • Social Marketing
  • Personal Branding
  • Innovative Marketing

The finalists highlighted a sophisticated data-driven market report strategy; a focused approach to using a single social media platform; the journey of recognition that created an inspirational rebrand; and the risk and reward of leading the way for a new professional sports team to a market. All attendees voted on their choice for the winner. The finalists were: Lora Brumett, RE/MAX Ability Plus, Lafayette, Ind.; Herman Chan, Golden Gate Sotheby’s International Realty, Berkeley, Calif.; and Zar Zangeneh, Luxe Estates & Lifestyles, Las Vegas, Nev.; and the winner was Jordan Ayan, Keller Williams Sonoran Living, Scottsdale, Ariz.

‘The Groundlings at Work’

Actors from The Groundlings Theatre & School host an improv workshop.

 

 

 

 

 

 

 

 

 

 

The event also included an afternoon workshop, led by experienced actors and instructors from The Groundlings Theatre & School, on the theatrical technique of improvisation.

“I have a new appreciation for improv—not just the professional acting talent, but what an important difference it can make in changing how we perceive and then react in immediate situations and moments of stress,” said Lisa Echea, an attendee from RE/MAX House of Real Estate in Fort Lauderdale, Fla.

Kofi Nartey, Institute Trainer

Ryan Serhant, a broker in New York City, former actor and current Million Dollar Listing New York star, featured the value of improv workshops as a sales training tool in his book “Sell It Like Serhant.” He explains how the art of improv adds value to a real estate transaction, because it teaches you to truly listen before reacting; learning “yes and,” rather than using “yes but;” and developing the ability to feel confident and comfortable in situations that are unexpected, or just plain difficult.

“The workshop with The Groundlings was invaluable,” said Kofi Nartey, of The Nartey Group at Compass in Beverly Hills, Calif., and an Institute Trainer. “In a shifting market, we must be able to shift. Improv teaches this; more importantly, it emphasizes listening, then responding.”

A Market Shift ‘From Great to Good’

Lesley Appleton-Young, chief economist for the California Association of REALTORS®, gave attendees a new view on the current real estate market. In a masterfully in-depth review, she highlighted the number of variables that impact a market, coining the current market as moving “from great to good.” She cautioned that “investment in real estate needs to be viewed over the long term, not just compared to the last month—and only then will a clearer story become obvious.”

 

The luxury market is often considered a barometer during times of change, but right now, only listing prices are decreasing, not the final selling price.

 

The dynamic Tony Giordano closed out the event with an insightful presentation about how to implement various social media platforms successfully to generate a new audience of affluent buyers and sellers. 

“Tony’s presentation was powerful and direct,” said Lucio Bernal of Coldwell Banker Global Luxury in Palm Springs, Calif., and an Institute Trainer. His book, “Social Agent 2.0,” is an effortless and straightforward read, with detailed reasons on the how and why agents can be more effective with social media platforms.”

For more information about becoming a member of The Institute for Luxury Home Marketing and attending events such as Leaders in Luxury, please visit www.luxuryhomemarketing.com.

For the latest real estate news and trends, bookmark RISMedia.com.

Tags: Institute for Luxury Home MarketingKofi NarteyLeaders in LuxuryLuxury Home MarketingLuxury Housing MarketLuxury Real Estatereal estate newsReal Estate News and InformationReal Estate Trends
ShareTweetShare

RISMedia Staff

Related Posts

Four Large Southeastern MLSs Form Alliance
Industry News

Four Large Southeastern MLSs Form Alliance

October 3, 2023
Century 21 Expands in North Carolina
Industry News

Century 21 Expands in North Carolina

October 3, 2023
AREAA Shares A-List of Asian-American Agents
Industry News

AREAA Shares A-List of Asian-American Agents

October 3, 2023
Exciting News About #NARNXT
Industry News

Exciting News About #NARNXT

October 3, 2023
CoStar Sues Former Homesnap Executives for Theft of Secrets and Poaching Employees
Agents

CoStar Sues Former Homesnap Executives for Theft of Secrets and Poaching Employees

October 3, 2023
New Jersey Real Estate Icon Bill Keleher Announces Retirement
Brokers

New Jersey Real Estate Icon Bill Keleher Announces Retirement

October 3, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

Helping Them Buy Their First Home is Just the Start

Increase your repeat business by mastering the second home and vacation property market. Learn how with the online Resort and Second Home Property Specialist (RSPS) certification course, 20% off through Oct 31. Click here.

Business Tip of the Day provided by

Recent Posts

  • Four Large Southeastern MLSs Form Alliance
  • Century 21 Expands in North Carolina
  • AREAA Shares A-List of Asian-American Agents

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.