Homesnap Stories let agents connect with potential buyers in a more personalized and creative way through augmented reality (AR) objects and emojis, stylized custom text, music, real estate-themed stickers, and more. Additionally, agents can track who is engaging with their content and how often, as well as seamlessly share their Homesnap Stories across their personal social media accounts.
This new feature, which is available on iOS and Android devices, marks the first time that user-generated content can be created and added to a listing in Homesnap.
“Video marketing is one of the most powerful tools in real estate,” says Lou Mintzer, chief product officer at Homesnap. “Today, social videos generate 1,200 percent more shares than text and images combined. They are a great way for agents to share their services and active properties, and now they can use the app they’re already using—Homesnap Pro—to create this powerful content.”
Agents now see a redesigned media bar which features a “Stories” icon at the top of their listings on Homesnap. When agents tap on the “Add Stories” icon, they can create stories for their active listings by adding a photo or video from their camera, library or listing photos.