RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Are You Posting on Social Media With Purpose?

Home Agents
By Terri Murphy
May 16, 2019
Reading Time: 3 mins read
Are You Posting on Social Media With Purpose?

Social media and chat app on a smartphone, the user is sharing visual contents online

Thinking about posting a new listing on Facebook? If you’re simply posting the same information available on the mega real estate inventory sites, you aren’t doing yourself or your client the biggest favor. Where and how you post makes a significant difference. I’m not saying that posting new listings on social media isn’t a good idea, but it’s how you post that will get you results.

Remember that mega sites are already established as the resource for housing inventory. By posting more relevant information, you have an advantage that they don’t: personalization. Use detailed, local information that’s unavailable on big sites to share insights with unique flavor and interest, instead of just statistical data.

Use social media as a channel to invite prospects to an upcoming open house, but make it about a personal connection rather than a statement of the event. For example, shoot a video of yourself in front of the property to promote your upcoming open house. Place the flags and balloons for interest, and anchor it with a theme of some sort to make an upcoming ordinary open house more extraordinary. Use platforms like geofencing to target the post to a specific target market, rather than simply posting a broadcast to all.

Use differentiation to outperform and outcompete the big sites. When your goal is to be top-of-mind in a highly relevant way, you’re more likely to connect.

Here are a few posting dos and don’ts for using your digital footprint to create better response:

Don’t just post for the sake of being ‘on’ social media.
Do you want to become the “celebrity authority” in a specific area? If so, posting specific information and relevant data clearly points to your hyperlocal expertise. When you have specific, measurable outcomes in mind, the next step is to develop a comprehensive editorial and marketing calendar that’s aligned and focused with consistent messaging, positioning you to become the local information portal.

Do consider ‘purposeful posting.’
Launch your editorial and marketing calendar with a goal to study and monitor where you get the most response. Note which content gets the most action in order to make the best decisions about future posts, as this will help you build a community of fans. Post the dates for upcoming community activities or local summer kids’ programs, parades, fireworks, etc. Add interest by embedding links to relevant reports in your post. If your post includes several tips or initiatives, offer a link to a more detailed, downloadable report from your website, or a video link that offers more details to ultimately drive traffic to your website or YouTube channel. When you set up the link with a “lead capture” feature, you can monitor and measure the response to your posting.

Don’t assume you need to be on all social media channels.
Do your homework and determine where your expertise and specialty will be most interesting to the reader, then start building your community.

Do be consistent.
Building a community requires attention, measuring and monitoring, with a healthy dose of sincere care.

Social media can be a strong differentiator in a competitive market when the information you share is targeted, relevant and timely. When your goal is to be a resource for the needs of consumers, and you position yourself as their go-to resource, you’re jump-starting the process of building strong relationships that result in profitability.

Terri Murphy is a communication engagement specialist, author, speaker, consultant and master coach with Workman Success Systems. She is the author of five books and radio host for KWAMtheVoice.com. For more information, please visit TerriMurphy.com or email Terri@TerriMurphy.com.

Tags: Real Estate MarketingReal Estate Social Media MarketingSocial Media MarketingTerri Murphy
ShareTweetShare

Terri Murphy

Related Posts

Homebuilder Confidence Falls for 8th Straight Month
Agents

Homebuilder Confidence Falls for 8th Straight Month

August 16, 2022
Housing Starts Fall to Lowest Level in Over a Year
Agents

Housing Starts Fall to Lowest Level in Over a Year

August 16, 2022
The Hottest Zip Codes of 2022 Are in Small New England Cities
Agents

The Hottest Zip Codes of 2022 Are in Small New England Cities

August 16, 2022
Forbes Global Properties Names Michael Jalbert CEO
Agents

Forbes Global Properties Names Michael Jalbert CEO

August 16, 2022
Compass Eliminates Financial Perks, Recruiting Tactics After Tallying Higher Losses in Q2
Agents

Compass Eliminates Financial Perks, Recruiting Tactics After Tallying Higher Losses in Q2

August 16, 2022
Thriving in a Recession: Best Practices for Real Estate Team Leaders
Agents

Thriving in a Recession: Best Practices for Real Estate Team Leaders

August 16, 2022

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

Keep Up With What Today’s Buyers Want

Today’s buyers want move-in ready but over 80% of homes in the U.S. are 20 years or older making pre-listing... Learn more.

Business Tip of the Day provided by
REGISTER NOW

Recent Posts

  • Homebuilder Confidence Falls for 8th Straight Month
  • Housing Starts Fall to Lowest Level in Over a Year
  • The Hottest Zip Codes of 2022 Are in Small New England Cities

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies

© 2022 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2022 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X