RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

How to Create Content That Makes You Stand Out

Home Agents
By the Experts at MoxiWorks
July 17, 2019
Reading Time: 2 mins read
How to Create Content That Makes You Stand Out

Editable isometric vector illustration on layers. This is an AI EPS 10 file format, with gradients and transparency effects.

The secret’s out: Content marketing works. So well, in fact, that virtually everyone seems to have hopped on the content marketing train in some way, shape or form, meaning the amount of content floating around the online universe is exploding at rates that are tough to keep up with.

For instance, within the minute that you spent clicking on the link to this article and reading the first sentence alone, more than 350,000 tweets were sent. By the end of today, 95 million new pictures and videos will be posted on Instagram. By the end of this month, 79.7 million new WordPress blog posts will be published.

Standing out from the crowd and creating content that’ll win your audience’s attention is a lofty task. Here’s how to get it right:

Keep It Relevant
No content will be effective in creating your desired ROI unless it’s relevant to the audience you’re trying to reach. If you haven’t already, take the time to formulate clear personas of your target audience. What are they interested in? What are their demographics? What kinds of information might they find useful? Find the topic sweet spots that get people engaged and use them to focus your content.

Visuals Are Key
Keeping things visual is the key to catching the eyes of potential clients. In fact, articles containing images receive an average of 94 percent more views than articles without images. Videos, images and infographics are all strong performers, so incorporate them when possible.

Make It a Conversation
Encouraging clients to engage with your content will only strengthen the loyalty they feel to, and investment they have in, your brand. Consistently incorporating “ask the audience” style social media posts such as polls, contests and hashtags will make them more likely to comment on and engage with your content.

Straight to the Point
While creative titles can be fun, make sure they are informative enough that the reader can feel confident that diving into your post will be worth their time, and that they’ll find the kind of information they were searching for in the first place.

Get the Timing Right
To put it simply, there’s a reason we don’t see popsicle commercials in the winter. Timing plays a key role for every business, as you want your content to always fit your client’s current needs as best as possible. Instead of simply guessing when the time is right to reach out to clients with certain kinds of content, utilize data to get it right.

Make It Scannable
The reality of today’s mobile word is that we tend to get the bulk of our information while on the go. This means that it’s important to make content scannable, so readers can quickly get to the information they are looking for. Breaking up your content using lists, bullets, and subheadings will help guide the reader through your content with ease.

For more information, please visit www.moxiworks.com.

Tags: MoxiWorksReal Estate Content MarketingReal Estate MarketingReal Estate Social Media MarketingSocial Media Marketing
ShareTweetShare

the Experts at MoxiWorks

Related Posts

NAR
Industry News

NAR Praises ‘Big Beautiful Bill’ as ‘Major Win’ for Real Estate

July 3, 2025
Mortgage Rates Post Biggest Drop Since March 2025
Industry News

Mortgage Rates Post Biggest Drop Since March 2025

July 3, 2025
Upbeat New Jobs Report in June Leaves Housing in ‘Holding Pattern’
Agents

Upbeat New Jobs Report in June Leaves Housing in ‘Holding Pattern’

July 3, 2025
The AI Advantage: Experts Share How AI Is Revolutionizing Real Estate—and Why the Potential for Agents Is Limitless
Best Practices

The AI Advantage: Experts Share How AI Is Revolutionizing Real Estate—and Why the Potential for Agents Is Limitless

July 3, 2025
The 3 ‘Hottest’ Markets in Each Region This Spring
Agents

The 3 ‘Hottest’ Markets in Each Region This Spring

July 2, 2025
5 Signs a Senior Homeowner May Be Ready to Downsize
Agents

5 Signs a Senior Homeowner May Be Ready to Downsize

July 2, 2025
Please login to join discussion
Tip of the Day

4 Ways to Market to the Next Generation of Buyers

Every new generation has a chance to upend the status quo, introduce new ideas into the zeitgeist and radically shift the priorities of a society.

Business Tip of the Day provided by

Recent Posts

  • NAR Praises ‘Big Beautiful Bill’ as ‘Major Win’ for Real Estate
  • Mortgage Rates Post Biggest Drop Since March 2025
  • Upbeat New Jobs Report in June Leaves Housing in ‘Holding Pattern’

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X