RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

The Importance of a Strong Online Presence

Home Agents
By Paige Brown
November 11, 2020
Reading Time: 3 mins read
The Importance of a Strong Online Presence

Young woman using smart phone,Social media concept.

Richard Rawdin
Licensed Real Estate Salesperson
Coldwell Banker Beau Hulse Realty Group

As a highly respected and seasoned real estate professional, Richard Rawdin understands the significance of a strong online presence. With over 30,000 connections and more than 13,000 endorsements on LinkedIn, Rawdin has built a spotless reputation on and off the internet. Fifteen years into this industry, it seems there is no stopping him on his journey to helping buyers and sellers achieve their real estate goals.

Rawdin currently works for Coldwell Banker Beau Hulse Realty Group, a market leader in the Hamptons, N.Y., with offices in Westhampton, Southampton and Bridgehampton. Before his return to Coldwell Banker in 2019, Rawdin worked for Saunders & Associates for eight years.

“The reason I went back to Coldwell Banker is because they are one of the largest real estate companies in the world, they have an international presence and they have over 100,000 agents and brokers that I can network with,” he says.

In the midst of the COVID-19 pandemic, Rawdin has seen a spike in rental properties in the Hamptons as people leave New York City.

“The rental market went extremely crazy back in March. You can’t even find a rental property today,” he says, adding that he hasn’t seen such a strong rental market in the 15 years he’s been licensed. He also explains that more people moved out of the city and into their summer homes as the number of COVID-19 cases rose in the spring. “We had the level of occupancy in the Hamptons swell in March, when normally it doesn’t swell until after Memorial Day. We’ve been very busy.”

Being an agent in an area of the country that caters to some of the most elite clientele, it comes as no surprise that Rawdin would have some incredible stories. ”

I had the exclusive on a 4,000-sq. ft. oceanfront property. I sold the house and had my own buyer, so I got the listing side and I got the selling side on a $3.3 million house,” he explains. “Eleven months later, the person who bought it asked me to sell it without listing it, without advertising it—and I got it in contract in four days.”

Rawdin credits most of his success to his incredible presence online. “Social media has been very good to me,” he says. “I bought the domain hamptonshomes4sale.com 15 years ago and I’ve been using it successfully ever since. That’s part of my social media strategy, but I’m very active.” He believes that LinkedIn and Facebook are his two most influential social media platforms.

Since becoming an ACESocial member in March 2017, Rawdin has been able to spend more time connecting with his social network by sharing relevant and timely content without taking time out of his daily routine.

“The autoposting is a big advantage because it’s something that I don’t have to do every day and it’s done automatically, which takes something off my plate and it makes it easier to utilize.”

With such a prominent online presence and a large network of consumers and real estate professionals, Rawdin believes he will continue utilizing ACESocial for its convenience, affordability and relevant content. ”

I’m able to share this content with over 34,000 people, automatically, every day,” he says. “ACESocial gets in front of more than a couple million people every time something is posted on my LinkedIn. For what I’m paying, it’s the best bang for the buck I have on my internet spending.”

“The content is very up-to-date, pertinent information that’s good for real estate people, mortgage people, homebuyers and home sellers. I think it covers my real estate clientele and people who work in the industry well, so it appeals to a wide segment. Throw in the customer service aspect that everyone else is lacking—it just makes ACE a very good product.”

For more information, please visit coldwellbanker.com and rismedia.com/acesocial

Paige Brown is RISMedia’s content editor. Email her your real estate news to pbrown@rismedia.com.

Tags: Real Estate Social Media TrendsRISMedia's ACESocialSocial Media
ShareTweetShare

Paige Brown

Paige Brown is the managing editor, blog/social media for RISMedia.

Related Posts

REBNY Recognizes Excellence in Residential Brokerage, Supports Members in Need
Industry News

REBNY Recognizes Excellence in Residential Brokerage, Supports Members in Need

May 8, 2025
NAHB
Industry News

Multifamily Home Developer Confidence Falls in Q1

May 8, 2025
Real
Agents

Real Brokerage Substitutes AI for CEO Tamir Poleg on Earnings Call

May 8, 2025
3 Useful Closing Gifts Your Clients Will Actually Use
Agents

3 Useful Closing Gifts Your Clients Will Actually Use

May 8, 2025
Home
Industry News

Affordability Remains Challenged as Home Prices See Quarterly Gains

May 8, 2025
Fathom
Agents

Stay Focused: Blocking Out the Noise in Real Estate

May 8, 2025

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

Say No to Burnout and Yes to a Work-Life Balance

Do you look at other agents who seemingly have it all together and wonder how they do it? If you are ready to be your best self at work, and fully present with family and friends, check out our resource on creating work-life balance. Click here.

Business Tip of the Day provided by

Recent Posts

  • REBNY Recognizes Excellence in Residential Brokerage, Supports Members in Need
  • Multifamily Home Developer Confidence Falls in Q1
  • Real Brokerage Substitutes AI for CEO Tamir Poleg on Earnings Call

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X