RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

A Cold Calling Script That Actually Works

Home Agents
By the Experts at Real Estate Express
May 16, 2024
Reading Time: 3 mins read
1
A Cold Calling Script That Actually Works

Businessman talking on the phone in his office, with copy space.

Cold calling experts throughout the sales industry have shared their secrets in books, videos, sales training courses, forums and blogs for years. Nearly all of them agree that the most important thing about cold calling is the script. You need to have a well-written script to follow when making real estate cold calls. Without a script, you will fumble words or forget important suggestions that can make you sound foolish.

This real estate cold calling script focuses on unlisted homeowners thinking of selling soon. And it works. It is effective because it is quick and direct. Because it is fast, you can make substantially more cold calls every day.

This is a proven real estate cold calling script that many successful agents use:

“Hi, this is from . I am calling because my company has buyers looking for a home in your neighborhood. Are you thinking of selling in the near future?”

Let’s break down why this is so effective.

1. It’s quick.
The difference between being able to make 50 or 200 calls per day depends on the length of your script. Your real estate cold calling script needs to be fast! Asking too many questions or wanting to know what each caller thinks takes up too much time.

2. It’s not offensive.
Some people can be easily offended, while others hate all solicitation phone calls. You will never convince these people to do anything anyway, so don’t worry about them.

3. It’s tactful and understandable.
Cold calling to homeowners who are confused results in more time explaining who you are and why you are calling, which is a waste of your time. You want the homeowner to understand immediately and clearly why you are calling.

4. It flows.
When using this script, always pause after you introduce yourself.

“Hi, this is from . (PAUSE) I am calling because…”

There is a reason for the pause.

When answering the phone, the average mind needs a few seconds to absorb the spoken words, so they know who the caller is. Once they know who you are, they know the call is about real estate. Instantly the homeowner’s mind is prepared that this is a conversation about real estate.

5. It forces a fast response.
The end of the script forces a fast response by asking, “Are you thinking of selling in the near future?” The “near future” means soon and not a year from now. Therefore, the response will be quick because if they have been thinking of selling soon, they will say so. If not, they will quickly say, “no.”

Before you start making calls to prospects, practice on some friends and family members (actually over the phone) so that you are more comfortable hearing a “no” and hearing a “Yes, I’d be interested.” Just make sure you know what you are going to say after you hear that someone is indeed interested.

Real Estate Express is the nation’s premier online real estate school, providing pre- and post-licensing courses, continuing education courses, and professional development to hundreds of thousands of real estate agents across the country. Colibri Real Estate along with its sister schools McKissock Learning, Superior School of Real Estate, Allied Schools, The Institute for Luxury Home Marketing and Hondros Education Group, helps real estate professionals achieve sustainable success throughout each stage of their real estate career.

Tags: Cold CallingColibriLead GenerationReal Estate CoursesReal Estate EducationReal Estate Express
ShareTweetShare

the Experts at Real Estate Express

Related Posts

NAR
Industry News

NAR Praises ‘Big Beautiful Bill’ as ‘Major Win’ for Real Estate

July 3, 2025
Mortgage Rates Post Biggest Drop Since March 2025
Industry News

Mortgage Rates Post Biggest Drop Since March 2025

July 3, 2025
Upbeat New Jobs Report in June Leaves Housing in ‘Holding Pattern’
Agents

Upbeat New Jobs Report in June Leaves Housing in ‘Holding Pattern’

July 3, 2025
The AI Advantage: Experts Share How AI Is Revolutionizing Real Estate—and Why the Potential for Agents Is Limitless
Best Practices

The AI Advantage: Experts Share How AI Is Revolutionizing Real Estate—and Why the Potential for Agents Is Limitless

July 3, 2025
The 3 ‘Hottest’ Markets in Each Region This Spring
Agents

The 3 ‘Hottest’ Markets in Each Region This Spring

July 2, 2025
5 Signs a Senior Homeowner May Be Ready to Downsize
Agents

5 Signs a Senior Homeowner May Be Ready to Downsize

July 2, 2025
Please login to join discussion
Tip of the Day

4 Ways to Market to the Next Generation of Buyers

Every new generation has a chance to upend the status quo, introduce new ideas into the zeitgeist and radically shift the priorities of a society.

Business Tip of the Day provided by

Recent Posts

  • NAR Praises ‘Big Beautiful Bill’ as ‘Major Win’ for Real Estate
  • Mortgage Rates Post Biggest Drop Since March 2025
  • Upbeat New Jobs Report in June Leaves Housing in ‘Holding Pattern’

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X