RISMEDIA, April 9, 2009-Facebook, Twitter and YouTube are among the social networking options used by the real estate industry to connect with consumers who are seeking a combination of technology and human touch. The national meeting of the Real Estate Services Providers Council (RESPRO), a national non-profit trade association of real estate broker-owners, real estate franchisers, mortgage lenders, title insurers and agencies, homebuilders, home service and settlement providers united to deliver cost efficient services to consumers through strategic alliances across the home-buying industry, found leaders sharing new strategies to reach “echo-boomers” heavily using computers to research home sales.
Sherry Chris, president and CEO of Better Homes and Gardens Real Estate, said 80% of consumers now use the Internet to research homes and a real estate agent to complete the transaction.
“Tomorrow’s consumer will want to visit sites with as much information as possible.” Chris said. “It will be a combination of the consumer and agent using technology. People are looking for the new opportunity, the new way and help from technology. ”
” companies who have mortgage and title companies are going to be the survivors,” Champion Realty president and CEO Jon Coile said. “The ones who don’t are not.”
For more information, visit http://www.respro.org/.
