One of the best ways to get your home ready to sell is to remember to use the appeal of all five senses in your marketing. You want your home to look great and you want homebuyers to feel welcomed by attractive aromas, soothing music and other hospitable ideas so they appreciate the home’s environment on every level.
Sight – Focus on the first things homebuyers will see from the curbside to the living space inside. Make sure the yard is trimmed, flowers are planted, paint is refreshed and the walk is freshly swept. Polish the front door hardware and sweep cobwebs from the entry lights. Provide plenty of light by opening curtains and blinds and turning on light fixtures. Neutral paint and décor help homebuyers visualize themselves in the home and removes the focus from the homeowner’s preferences.
Sound – Put on some relaxing music to invite homebuyers to take their time and see the property thoroughly. Check built-ins, doors and floors for squeaks and creaks and get noisy fixtures repaired or oiled. Remove and kennel raucous pets during showings.
Touch – Homebuyers will open and close doors, open taps and run their hands across countertops. Make sure doors, drawers and windows open smoothly and that all surfaces are sparkling clean.
Smell and Taste – Treat homebuyers to fresh-baked seasonal cookies and herbal teas in paper cups. Place a stack of flyers touting the home’s features beside the snacks. Carpets, curtains and fabric furniture should be steam-cleaned and all linens freshly laundered.
