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Luminaries

Ashley Bowers

HomeSmart

As the industry continued to navigate through the challenges of the pandemic, Ashley Bowers demonstrated not only courage, but vulnerability as a leader. Leading with integrity and intention, and highlighting the importance of transparent communication and honesty, she fostered a collaborative environment at HomeSmart that values professional development and education. “I’m proud to be steadfast in HomeSmart’s vision, and instill confidence in each move my team makes” she says.

A champion of progress, Bowers welcomes feedback from all levels, from having an open-door policy to ensuring one-on-one mentorship and coaching for all of her employees. She led the acquisition of PalmerHouse Properties, bringing in 2,200 new agents and offering new processes to aid in their individual growth. “My focus is on developing new service offerings and processes that aid in our agent’s and franchise owners growth, putting feedback into action to provide all levels of our brokerage with the resources they need to empower their success, drive profits and fuel growth.”

Ashley Bowers
President

HomeSmart
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