Ashley Farrugia is CEO of ActivePipe, an Australian startup that continues to expand into the U.S. market with strong industry relationships, offering email marketing automation with valuable customer insights to real estate professionals. ActivePipe allows real estate agents to identify the best prospects for a property, empowering them to nurture their contacts and build trust through a range of digital products. The company’s suite of products allows users to build one-off emails or automated drip campaigns that can incorporate properties, blog posts, videos and a call-to-action.
In 2019, ActivePipe partnered with Adwerx, a leading provider of localized digital advertising, to create an innovative integration for real estate professionals. The integration is making it easy for agents to automate time-consuming data entry processes and run targeted digital advertising campaigns. The Adwerx and ActivePipe collaboration will further empower agents currently using sphere-of-influence advertising.
Though based in Australia, ActivePipe has offices in Austin, Texas. In 2019, ActivePipe was added to Leading Real Estate Companies of the World’s Solutions Group program of preferred business resources for its global network of real estate firms.
Farrugia began his career as a motor mechanic and converted an LP gas fitting business into a national franchise. Now co-founder and CEO of ActivePipe, Farrugia attributes his success to taking risks, making decisions quickly and having faith in the people he employs.