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Christina Panos led the launch of Corcoran’s playful and relatable Be Home campaign during the pandemic. The campaign allowed Corcoran to stay true to its brand and continue to celebrate the personal relationships that people have with their homes.
In 2021, Panos developed dynamic marketing platforms to support 5,000 agents across 26 markets. She also led the creation of thoughtfully branded social media assets to participate in conversations about important social issues and promote inclusivity by recognizing Black history, Arab American heritage, Pride, and more.
“We are committed to only working with the best, constantly elevating our brand, and never getting bogged down by the competition,” says Panos. “As such, our storytelling stands apart. Now, as we expand Corcoran’s footprint on a global stage, we’re able to seamlessly integrate into new markets due to this strong foundation.”
Homes.com provides millions of free leads to agents and billions in value back to agents. Stop giving away your commissions and paying referral fees! Update your agent profile on Homes.com. Learn more.
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