Trendsetters

Christina Panos

The Corcoran Group

Christina Panos led the launch of Corcoran’s playful and relatable Be Home campaign during the pandemic. The campaign allowed Corcoran to stay true to its brand and continue to celebrate the personal relationships that people have with their homes.

In 2021, Panos developed dynamic marketing platforms to support 5,000 agents across 26 markets. She also led the creation of thoughtfully branded social media assets to participate in conversations about important social issues and promote inclusivity by recognizing Black history, Arab American heritage, Pride, and more.

“We are committed to only working with the best, constantly elevating our brand, and never getting bogged down by the competition,” says Panos. “As such, our storytelling stands apart. Now, as we expand Corcoran’s footprint on a global stage, we’re able to seamlessly integrate into new markets due to this strong foundation.”

Christina Panos
Chief Marketing Officer

The Corcoran Group

The 2022 Real Estate Newsmakers are brought to you by

Tip of the Day

How to Debunk 4 FSBO Myths

For anyone considering taking on the job of selling their own home, you know that your skills will result in... Read more.

Business Tip of the Day provided by