Trendsetters

Karen Bebart

National Association of REALTORS®

20-year NAR veteran, Karen Bebart, utilized her intimate knowledge of the REALTOR® brand and its value to consumers to help drive the success of their multi-award winning campaign ‘That’s Who We R.’ She was able to not only bring this campaign to life, but broaden it to include NAR’s Code of Ethics, their commitment to fair housing, volunteerism in communities and even extending the campaign to access members and associations. “Our goal has been to differentiate and distinguish the REALTOR® brand for consumers; showing who REALTORS® are and the value they bring to the transaction, and well beyond,” says Bebart. 

“The work continues to have a significant, positive impact on both consumers and members, and I’m thrilled to see the campaign evolve and grow.” Her contributions to this campaign helped it get recognized a record 33 times, with prestigious awards in the real estate, advertising and media industries for its break-through work and success metrics with consumers.

Karen Bebart
Director, Consumer Strategy & Brand Advertising

National Association of REALTORS®

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