Natasha Patla loves to see things through. As a creative marketing powerhouse for Christie’s International Real Estate, Patla has completely transformed the company’s marketing portfolio by delivering an entirely new suite of services to affiliates including new listing presentation kits, agent endorsement letters, pl@tform™ and Creative Studio marketing tech. She also oversaw the company’s rollout of the firm’s marketing @Love Where You Live campaign, which aims to lift up Chicago neighborhoods.
“I cherish the ability to create and deliver value to affiliates and agents through marketing resources, branding campaigns, social media content and physical collateral, while working with agents and broker-owners to create exposure for their business leading to growth in volume, recruiting, improved retention and profitability to scale,” says Patla.
This past year, Patla added nine new affiliates to the firm and converted six of those to full-service, and was honored with several awards.
Tools with the lowest engagement often have the lowest awareness, but there's good news, too—tools with low awareness frequently have the highest satisfaction levels among those who do use them. Here are a few strategies to improve awareness of tech tools and increase adoption rates. Read more.
Click below to receive the latest real estate news and events directly to your inbox.
© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.