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Consumer Use of Online Real Estate Web Sites Proven Strong in 2007

January 9, 2008
Reading Time: 1 min read

RISMEDIA, Jan. 10, 2008-A recently released report compiled from analytics and user statistics for the real estate industry reinforces the fact that the real estate consumer is moving increasingly toward real estate Web sites as their source for listings and industry information. The report was released by VisiStat, a provider of real-time Web site visitor statistics.

Supporting indicators include:

— Overall traffic growth for 2007 (over 2006) was 36.8%
— Return visitors made up 47% of all Web site visits
— The average visitor clicked through 14 site pages during each visit
— Monday and Tuesday were the most trafficked days of the week, with the
highest activity in the 9 p.m. hour
— March received the most visitor traffic of any month of the year

“We provide data for thousands of brokerages and agents across the country, and because of this, I have been working closely with brokers and agents for some time. It’s no surprise that the figures in this report coincide exactly with what I have been hearing from them, and that is, home buyers are using the Internet to educate themselves and find properties, often long before they engage an agent,” said Tina Bean, director of Sales and Marketing for VisiStat.

For more information, visit The VisiStat Real Estate Trends report.

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Paige Tepping

Paige Tepping

As RISMedia’s Managing Editor, Paige Tepping oversees the monthly editorial and layout for Real Estate magazine, working with clients to bring their stories to life. She also contributes to both the writing and editing of the magazine’s content. Paige has been with RISMedia since 2007.

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