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E-mail Strategies – Client-Side vs. Server-Side Real Estate Apps

March 21, 2008, 6 pm
Reading Time: 2 mins read

By Mike Barnett

RISMEDIA, March 24, 2008-When describing e-mail products and solutions, we hear many references to the terms “client-side” or “server-side.” So, what do these terms actually mean?

A good way to really understand them is to define them and describe the differences between the two.

barnett_mike_bw.jpgLet’s start with “server-side,” which refers to operations that are performed by the server in a “client-server” relationship. When something (a process, an application, a feature) occurs on the “server,” this is obviously referred to as “server-side.”

While the term “server” seems self-explanatory (a computer that “serves” out information), I think the confusion arises from the term “client,” which means any computer (laptop, desktop, handheld, etc.) that you are using.

An example of the “client-side vs. server-side” relationship would be the behavior between the Web browser (client-side) and website (server-side).

When you visit a website on your computer, you use your Web browser. You enter a Web address, and the request goes over the Internet and finds the server that hosts the webpage you are seeking. In this example, the browser is “client-side” and the website is “server-side.” In this client-server relationship, the Web server hosts the website files; the client hosts the browser that allows you to view the files.

How Does ‘Client-Side Vs. Server-Side’ Apply to E-mail?

Within the realm of e-mail, certain features and functions are better handled on the server than on the client and vice versa.

For instance, an auto-responder should be hosted on the server, rather than in your mail client. Why? Because the server is available on the Internet 24/7/365, so it can respond immediately (which is the purpose of an auto-responder), as opposed to your own “client” computer, which is typically only on the Internet when you are online and connected to your ISP.

“Rules” for e-mail are usually handled on the client side. After you download your e-mail from the server and into your e-mail client (Outlook, Thunderbird, etc.), the rules you have created from within the client will run.

In short, “server-side” is everything that the server does to collect mail addressed to you and place it in an inbox. “Client-side” is the method you use to get to that e-mail from your computer.

Mike Barnett is CTO and vice president of technology for InternetCrusade.

For more information, visit www.realtown.com.

Paige Tepping

Paige Tepping

As RISMedia’s Managing Editor, Paige Tepping oversees the monthly editorial and layout for Real Estate magazine, working with clients to bring their stories to life. She also contributes to both the writing and editing of the magazine’s content. Paige has been with RISMedia since 2007.

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