RISMedia
  • News
  • Premier
  • Publications
  • Events
  • Education
  • Newsmakers
  • Power Broker
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Publications
  • Events
  • Education
  • Newsmakers
  • Power Broker
No Result
View All Result
RISMedia
No Result
View All Result

One Landing Page Does Not Fit All

Home Best Practices
Home-Selling Strategies by Chris Kaucnik
August 26, 2010
Reading Time: 2 mins read

RISMEDIA, August 27, 2010—You’ve got a great website and plenty of on- and offline marketing funneling leads to it. But you’re finding your visitors are abandoning your site quickly, and page views and time spent on your site are low. What can you do to convert more of those visitors?

One way to get more stickiness out of your site is to create customized landing pages related directly to what the visitor is searching for; making a connection to you through the specific services you provide. These landing pages must have the right content and images, targeted to specific visitor needs. Site visitors today want to find exactly what they are looking for quickly and easily.

Your targeted landing pages should give your prospects a reason to engage with you and easy ways to do so. Make your visitors feel comfortable, like they are in the hands of the expert. The landing page should target and expand the ad content the visitor clicked on and provide them with just the right type and amount of information they need in order to engage with you. They should not have to click around your entire site to piece this information together.

Make sure key information is “above the fold,” in other words, on the top half of the landing page. You will likely need multiple landing pages for the real estate areas you work in and maybe even some pages that incorporate your local area attractions and advantageous living, educational or job opportunities.

Make sure these landing pages look professional and follow the key branding elements from your website. This is critical, as most consumers determine their level of trust quickly when visiting a new site.

Test your landing pages and make the necessary adjustments to increase their effectiveness. Try to keep page loading times under five seconds for the visitor and search engine optimization (SEO). You will find having varying landing pages and adjusting them properly from time to time improves your search engine optimization and boosts traffic, too.

Studies show companies that use their homepage only for their landing page have an average of 6% conversion rate and companies that use targeted landing pages average 12%. You will use your online advertising dollars more effectively, too, with targeted landing pages.

Chris Kaucnik is marketing director for Home Warranty of America, Inc.

For more information, visit www.hwahomewarranty.com.

ShareTweetShare
Susanne Dwyer

Susanne Dwyer

Related Posts

The Institute: July Luxury Market Report
Agents

The Institute: July Luxury Market Report

August 11, 2022
Keeping Up With the Changing Technology Landscape
Agents

Keeping Up With the Changing Technology Landscape

August 11, 2022
Succeeding as a New Agent, Even in a Recession
Agents

Succeeding as a New Agent, Even in a Recession

August 11, 2022
The Value of Experience and Education
Agents

The Value of Experience and Education

August 11, 2022
ERA Artist’s Logo Design Selected by Toys for Tots
Agents

ERA Artist’s Logo Design Selected by Toys for Tots

August 11, 2022
BCI Up as Brokers Roll With the Punches
Agents

BCI Up as Brokers Roll With the Punches

August 10, 2022
Tip of the Day

There’s Gold in Them There Leads. HomeKeepr Can Help.

Does your brokerage have leads no one is working? Let’s put those leads to work! Our Moover Intelligence feature identifies... Learn more.

Business Tip of the Day provided by
REGISTER NOW

Recent Posts

  • The Institute: July Luxury Market Report
  • Keeping Up With the Changing Technology Landscape
  • Succeeding as a New Agent, Even in a Recession

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies

© 2022 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2022 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X