For many real estate companies, there comes a time when the consideration to franchise or change franchise affiliations presents itself. While the options may appear endless, it often comes down to analyzing the brand’s value proposition and how it can effectively benefit the company, its agents and the marketplace in consideration. Many brokers find that a well-established servicing platform that offers operational efficiencies and opportunities to grow is an invaluable franchising asset.
Three broker/owners from the Better Homes and Gardens® Real Estate. franchise network offer their insights into the benefits of their brand’s servicing platform, which is grounded in supporting agent productivity, broker profitability and strategic growth.
Leighton Dees
Chairman & CEO, Better Homes and Gardens Real Estate Generations
Mobile, Ala.
Affiliated since: 2011
Offices: 2
Agents: 67
Our brokerage began as a small company with potential to be a unique player in our market. When we joined the brand, we found a partner with a vested interest in helping us strategically grow our brokerage. Since joining the brand, we have doubled in size. While we have never been the largest broker in our national network, we always feel like a priority.
Since becoming a franchise, we’ve seen enhanced agent productivity, as we now have access to cutting-edge marketing and management tools, research and training. The professional development and tremendous results are evident when our agents take advantage of these offerings.
