Social (So)
Whether it is to read online reviews or to market a business, social networking has turned into a primary resource for businesses and consumers. Since 71 percent of consumers are more likely to make a purchase based on social media referrals (2), it’s no wonder why search engines incorporate the information being shared into their search results. To increase the opportunity of being mentioned during web searches, real estate professionals should always try and establish a strong social media presence and stay connected with clients and prospects.
Local (Lo)
If you have ever found yourself walking down the street and searching for the best restaurant nearby via a mobile device, you already know the importance of being locally recognized. 94 percent of smartphone owners look for local information on their phone (3), with the top search results being the highest rated businesses in that area. If a potential customer searches for “local real estate experts,” the first listings provided by a search engine will be for those with the best client reviews and ratings. This is why real estate professionals should build their reputation and establish themselves as a local expert.
(1) http://blog.hubspot.com/blog/tabid/6307/bid/33314/23-Eye-Opening-Mobile-Marketing-Stats-You-Should-Know.aspx, 2012
(2) http://blog.hubspot.com/blog/tabid/6307/bid/30239/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx, 2012
(3) http://www.vocus.com/blog/50-mobile-search-stats-and-why-you-should-care/, 2013
Mobile (Mo)
Life on-the-go has become a way of life for most Americans, which is why mobile accessibility is the driving factor behind the SoLoMo concept. Having the ability to research almost anything when and where you want, presents a lot of opportunity for smartphone owners as well as the businesses they are researching. Consumers rely on the information they find on their phone, which is why 73 percent of mobile searches trigger follow up actions (3). Real estate professionals can take advantage of this by signing up for Homes.com Local Mobile Ads, which allow you to target consumers searching Homes.com for properties in your area via mobile devices.
