The LeadRouter platform distributes leads from more than 20,000 offline and online sources, including Realogy’s brand websites and listing distribution partners. LeadRouter’s intelligent routing and customizable business rules enable brokers to manage all of their incoming leads through a single, integrated platform according to their individual management preferences.
LeadRouter has enhanced mobile versions, optimization for iPad®, and a broad array of technical tools to track conversion rates and marketing return-on-investment based on lead source, marketing campaign and customer type, allowing agents to continuously fine-tune their business decisions related to online marketing expenditures in real time.
For more information, visit www.realogy.com.
