Principal No. 3: Exceeding Expectations
Consumers pretty much think they know how to do our jobs. After all, how hard can it be to drive around taking pictures of properties and sitting at open houses all afternoon? What if we exceeded their expectations? Let’s look at taking photos as an example. Why do we insist on posting dark photos, pictures of toilets (with the lid up) and just generally unappealing images of our listings? Taking pictures is cheap these days – a smartphone and a few good photo apps can set you up to seriously over-deliver on the photography front. This is pretty important since buyers rank photos as the most important marketing tool in the promotion of a property.*
Principal No. 4: Leveraging Opportunities
Every contact, every listing, every inquiry has the opportunity to be leveraged into additional business. NAR research tells us that agents get 42 percent of their business** from repeat and referral sources, so leveraging your contacts is a key to success. Not maximizing your sphere of influence and contacts for additional opportunities is going to make business a whole lot harder.
Sources:
*California Association of Realtors
**2013 NAR Member Profile
Wendy Forsythe has leveraged her passion for real estate and technology to help build national real estate brands in both Canada and the United States. As Executive Vice President/Head of Global Operations at Carrington Real Estate Services, she is responsible for the operations and growth of the national brokerage with offices in 25 states and 1,200 agents. You can email her at wendy.forsythe@carringtonres.com.
For more information visit http://carringtonrealestate.com/.
