These “situations” they are referring to are the same ones Mr. Packes was referring when referencing the “mobile-first approach.” These are instances where a consumer’s behavior will differ so dramatically from their desktop to their mobile devices. When the consumer transforms from passive to aggressive solely based on device type; warranting an experience all its own.
As such, before one can determine whether Responsive Web Design is an appropriate or inappropriate solution for their web design needs, they must first ask the question: what do my consumers want when they are on their various devices?
In Part II of the series we’ll examine, what you need to know about Google’s mobile SEO guidelines and why it doesn’t matter to you.
Seth Kaplan is the Senior Vice President for Mobile Real Estate ID.
For more information, visit www.mobilerealestateid.com.
