Keller Williams Realty, Inc. announced recently that it is launching an international rebranding campaign featuring a redesigned logo and brand identity. The launch falls on the company’s 30th birthday.
“With this evolution of our brand, we’re really staying true to our brand philosophy,” said Ellen Curtis, executive director of marketing and communications for Keller Williams. “We stand behind our agents, not in front of them – and our new identity reflects that. It’s purposefully simplified to complement our agents’ brands – not compete with them.
“We also believe that it’s a look that will resonate with tomorrow’s home buyers and sellers and reinforce our agents’ position as forward-thinking, sophisticated and savvy,” Curtis added.
The company will immediately begin rolling out the new branding across its platforms, products and tools, including its proprietary marketing system, eEdge, and its new mobile app, which powers more than 90,000 agent-branded real estate search apps – one for each of its agents.
Keller Williams Realty, Inc. is one of the largest real estate franchise companies in North America, with approximately 700 offices and 91,000 associates in more than a dozen countries around the world.
For more information, visit www.kw.com.
