Both women and men cited “honest” and “knowledgeable” as the most important qualities in a real estate agent, and 92 percent of respondents said their agent was helpful in the real estate process.
Confidence Remains in the Marketplace
Consumers remain confident in the recovering real estate market, according to the survey. Their favorability perception of residential real estate at 73 percent rose to the highest level since the survey began in 2011.
Homeownership continues as a priority to nearly all survey respondents, as 96 percent described it as “very important” or “somewhat important.”
“People believe in real estate and want to take advantage of the housing opportunities out there,” said Stephen Phillips, chief operating officer at HSF Affiliates LLC. “A home is a solid, long-term investment on which you can live and build your dreams.”
For more information, visit www.prudentialrealestate.com.
An infographic illustrating survey findings is available here.
