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Real Estate Technology Providers Collaborate to Solve MLS Dilemma

Home News
September 16, 2014
Reading Time: 3 mins read

Real estate professionals supported by the Peoria Area Association of REALTORS (PAAR) can soon access multiple MLSs in their market from a single mobile app solution.  Goomzee, a leading provider of mobile MLS apps for real estate professionals, has announced that by collaborating with Black Knight Financial Services, makers of Paragon MLS system, and Clareity Security, they were able to combine access to multiple MLS systems for both Residential and Commercial customers and allow access from a single interface.

“We have members that are commercial only, others residential only, and still others that participate in both but they had to access each MLS separately which was a major inconvenience,” explains Brian Carroll, MLS/Technology Coordinator for Peoria Area Association  of REALTORS. “Thankfully the technical experts managing Paragon and Clareity were able to combine user authentication, and Goomzee was able to integrate with them and still maintain multiple systems from a single app so we protect access, but simplify accessibility.  We are thrilled to better serve our members and the collaboration amongst our vendors to make this dream a reality.”

The local REALTOR association has managed two separate MLS systems for their Residential and Commercial customers but until now, they had separate sites and login credentials to gain access. Since Goomzee’s Mobile MLS solution connects to many MLSs and exposes their access from a single user-friendly interface, it was able to connect to both PAAR MLS systems powered by Paragon MLS. Goomzee’s app detects if multiple MLSs are nearby and allows users to switch between them. They enter their login credentials and Goomzee authenticates against Clareity Security’s SafeMLS system, then detects which database they have access to, and allows them to access agent-only information.

“Solving technical challenges like this makes me so proud of our team’s commitment to deliver upon our promise to meet and exceed the needs of our customers,” says Black Knight MLS Managing Director Rich Lull. “I’m excited to work with other leading technology providers like Goomzee and Clareity Security to best serve our mutual customers.”

As the industry evolves, in many markets there are multiple or even competing MLS databases within close proximity.  Often real estate professionals are members of more than one MLS, but have to maintain separate logins and access.  Historically, MLSs have invested in tedious data share or aggregation projects to solve these access issues, sometimes costing $millions for third-party database, aggregation, and syndication services.  Goomzee’s Mobile MLS service connects to all major MLS system providers and can expose listings from multiple markets in a single, user-friendly interface, regardless of who their MLS system is provided by.  By combining security integration with other leading technology providers, the service not only solves data aggregation and access issues, but saves MLSs and Realtor Associations considerable expenses and delights their customers.

“As we architected our listing database and mobile search tools, one thing we noticed was the fragmentation caused by maintaining separate sites or apps in each market which ultimately slows innovation,” says Mike Sparr, Goomzee’s CEO and founder. “Although a monstrous task we knew to truly add value to the industry and not be ‘just another app’ we needed to solve real industry problems. We looked at overlapping market disorder, data aggregation and slow performance complaints and decided to solve all three. It’s great that other technology leaders like Clareity and Black Knight are helping us solve these issues that have plagued the industry, and I look forward to helping others soon.”

“We are pleased to be part of a solution that makes ease of access better for the members of Peoria Area Association of REALTORS. Convenient, secure authentication services are cornerstone to the services we offer our customers. Kudos to Goomzee for recognizing SAFEMLS as a tool to help facilitate a better user experience for their solution,” says Amy Geddes, EVP & COO of Clareity Security.

For more information, visit www.goomzee.com.

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