RealBiz Media Group (RBM) during the National Association of Realtors® conference in New Orleans this week announced a joint marketing agreement with leading real estate media company, Harmon Media Group (HMG), a time-tested leader in local real estate publication and online solutions for real estate agents and brokers with over 40 years of experience in the industry.
As part of the agreement, RBM will be responsible for converting over 2 million HarmonHomes.com real estate listings into video that will be distributed into the HarmonHomes.com network of 25,000 agents, brokers and real estate affiliates nationwide.
“By adding video content to our wide network of hyper-local real estate search portals, we can add a more compelling experience for homebuyers and provide a greater value to our client base,” said Ernie Blood, President of Harmon Media Group.
The agreement also allows for agents and brokers to post those 2,000,000+ listings into Nestbuilder.com that links the sites. In addition to the current MLS listings, the relationship with HarmonHomes.com will add “exclusive listings,” making the site among the largest and most comprehensive real estate video portal in the world.
Additionally, HarmonHomes.com will be assisting Nestbuilder.com to gain exposure in local markets (its area of expertise), as well as connecting it with over 60,000 service professionals that currently use HarmonHomes.com, Harmon Homes, the magazine and web properties as a means for advertising to homebuyers. These services include roofers, landscapers, painters, plumbers, electricians and more who will now be able to advertise on the portal.
“The addition of local service providers to the NestBuilder.com platform is a great opportunity for both parties,” says Arun Srinivasan, CMO of RBM. “With over 100,000 visitors per month and growing, we feel that adding local service providers will be a great asset for our end consumers.”
“We see this as a great synergy of two powerhouses in their respective areas in the real estate industry,” says Steve Marques, CRO of RBM. “HarmonHomes.com has a great reputation in the market with their syndication of sites and printed magazines and digital distribution, plus their new I-Text lead capture product, putting real leads in real time right in the hands of agents on their mobile devices. Plus, their access to listing data combined with our ability to efficiently create and distribute video content really creates a winning combination for both parties.”
Full Terms of the agreement were not disclosed. For more information about RealBiz, visit http://realbizmedia.com/.
