Newsmakers Hall of Fame: Rosey Koberlein on Growing Organically

After four decades in real estate, Rosey Koberlein, chairperson—and past CEO—of Tucson, Arizona-based Long Companies, knows a thing or two about adapting to change and growing organically. Koberlein was recently inaugurated into RISMedia’s 2021 Real Estate Newsmakers Hall of Fame for her industry achievements.

RISMedia’s Real Estate Newsmakers is a yearly campaign that awards those who have shown ingenuity and who have accomplished incredible success within the real estate industry. For 2021, RISMedia honored nearly 300 individuals along with its third annual Hall of Fame—a select group of icons in the industry who are recognized for their long-standing and/or exemplary service.

“I am humbled to be joining such an esteemed group of leaders who I have admired for years—not even thinking one day I would join them,” says Koberlein. “Real estate is the best industry. The leaders of the real estate industry are the best, and I am grateful that my years in the industry have landed me with my fellow real estate friends.”

At the start of the pandemic, Koberlein knew she had to act quickly, pivoting the organization and its agents and employees in less than 24 hours to work from home while “keeping all of the systems serving our agents and our consumers working at top speed.”

Part of that was having to learn medical protocols, such as distancing and disinfecting, to stay safe during a pandemic—now considered a new real estate leadership skill.

As for what’s next, Koberlein predicts the remainder of 2021 will be a strong year for real estate, particularly in Arizona.

“Long Companies’ goal is to grow organically through increasing agent productivity, acquiring other likeminded companies throughout Tucson and all of Arizona,” she says.

Long Companies comprises Long Realty Company, Long Mortgage Company, Long Title Agency and Long Insurance Group—all working together to create a full range of real estate services and products. Founded in 1926, Long Realty Company, a Berkshire Hathaway affiliate and wholly owned subsidiary of HomeServices of America, Inc., has more than 1,200 real estate associates in more than 38 offices, including 24 affiliate realty and property management companies that are independently owned and operated throughout Arizona and into Mexico.

For consideration for the 2022 Real Estate Newsmakers, please email nominations to maria@rismedia.com. Official online nominations will open this spring.

Liz Dominguez is RISMedia’s senior online editor. Email her your real estate news ideas to ldominguez@rismedia.com.