Real estate is a competitive industry, and even that might be an understatement. That’s why many brokerages spend millions of dollars on lead generation every year in hopes of converting the very best leads and increasing sales. Some brokerages are even setting their targets on a different kind of lead: seller leads. Armed with an insatiable amount of buyer data and the right technology to match buyer leads to new listings, strengthened listing presentations have become a new reality for brokerages that are looking for new lead conversion and marketing strategies. All of this is made easy thanks to Buyside.
Berkshire Hathaway HomeServices Fox & Roach, REALTORS® is one company that’s taking full advantage of the Buyside platform. Buyside’s product, branded by the brokerage as ARC Match, includes a real-time feed of buyer data that helps agents connect their buyers to more of their own listings. According to Rajeev Sajja, vice president of Digital Innovation for Berkshire Hathaway HomeServices Fox & Roach, Buyside built his company a custom product, incorporating its state-of-the-art buyer data with a single sign-on integration that hooked directly into Fox & Roach’s ARC, an already established CRM system. With Buyside’s powerful technology and data by its side, Fox & Roach is launching a branded Home Valuation System that, according to Sajja, is an amalgamation of many of Buyside’s most valuable datasets. With the Home Valuation System, sellers are driven to a seller landing page where they can see what their home is worth and the amount of prospective buyers interested.
“We have three valuations showcased, in addition to a subscription to a monthly valuation newsletter. As you scroll down the page, you can see additional Buyside data, like total buyers in the area and buyers matching the property. It helps to give them an estimated demand for their home,” says Sajja.
All of these trending data help fuel agents’ seller lead-generation efforts. While the product contains brokerage logos, it’s primarily branded to the agent to aid in their marketing efforts, making it one powerful recruiting tool, as well.
Inside, ARC Match also includes a marketing suite for agents, such as an easy-to-use, built-in e-card system that agents can utilize to share the branded URL of the home valuation page. Agents can also promote the seller landing pages in their email signature, on social media, or on their website. A video explaining the benefits of the Home Valuation System and why working with a Fox & Roach REALTOR® is valuable can also be shared, making it an extremely well-rounded and commanding lead-generation tool.
Sajja also commends Buyside’s ability to collaborate and turn around quality products.
“One of Buyside’s strong points is their responsiveness. They’re a small company that’s nimble to customer requests. Their speed of turnover is second to none,” says Sajja.
“The Home Valuation System is a very unique lead-generation tool for agents, and we’ve always put our agents first,” he adds. “With the Home Valuation System, leads get three valuations, so they can be sure to get a full picture.”
With a high-quality, fully integrated lead-generation system that only Buyside can provide, the sky’s the limit. With Buyside, agents can match buyers to listings like never before, while helping brokerages establish and maintain the importance of always working with a REALTOR®— a win-win for everyone.
For more information, visit www.getbuyside.com.
