RISMEDIA, Feb. 1, 2007-One thing remains steady and constant in the shifting real estate market: the performance of The Real Estate Book, which continues to prove its value among home shoppers and Realtors alike. Home sellers value The Real Estate Book because they know their advertised home is reaching an audience of interested and qualified homebuyers. Home shoppers rely on the trusted media source for critical information when they are looking to purchase a home. And, over 30,000 advertisers showcase their listings to more than 20 million readers every month.
In fact, The Real Estate Book, one of the largest and most visible real estate advertising vehicles in North America has increased its market share with the opening of 37 new markets in 2006. Some of these new territories include California, Canada, Cayman Islands, Hawaii, Louisiana, Montana, New Jersey, North Carolina, Pennsylvania, Puerto Rico and Wisconsin.
"This growth creates more exposure for our existing advertisers, who will now have the opportunity to present their advertised properties in areas where they have never been in before through our integrated media program, in print and online," said Kyle Nickell, vice president of Market Development.
Published by Network Communications, Inc. (NCI), the leading publisher and provider of printed and online real estate information and advertising in North America, The Real Estate Book delivers more leads at the lowest cost per lead than any media source.
For more information, please visit www.nci.com.
