Peter Luft has been instrumental in growing the RE/MAX brand for nearly 25 years. For the vice president of franchise sales, the past year has taken the brand to even higher levels thanks to his Conversions, Merger & Acquisition (CM&A) program. By September 2023, not only did the RE/MAX franchise sales team push ahead of their goals, but under Luft’s guidance, completed nearly 38 CM&As of brokerages.
Whether it’s conducting quarterly “Experience RE/MAX” events for prospects, or riding along in the field with franchise consultants, Luft has a hands-on approach, working with industry leaders to impact lives and help people achieve their full potential.
“Whether it is a top agent interested in growing their own brokerage, a broker owner looking to level up, or helping a team member accelerate their growth, I love helping others in our industry grow, meet and exceed their expectations,” says Luft.
Join John Featherston, Matthew Ferrara and a panel of the industry’s most optimistic leaders to hear ways they’re innovating and applying effective business practices to drive positive outcomes for their agents and consumers in the new normal. Read more.
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