RISMEDIA, March 18, 2010—Century 21 Real Estate LLC, the franchisor of one of the world’s largest residential real estate sales organizations, announced its tenth consecutive year of market leadership in brand awareness. In a study conducted by Millward Brown, a leading global market research organization, the Century 21 brand achieved 97% name recognition, the highest consumer awareness level when compared to other real estate brands. This is the 10th consecutive year in which Millward Brown’s research has demonstrated Century 21 as the leader in real estate brand awareness among consumers.
“Our exceptional customer experience delivered by the largest real estate sales organization in the world, combined with our innovative online advertising, continues to drive our leadership in brand awareness,” said Bev Thorne, senior vice president of marketing for Century 21 Real Estate. “I’m proud to report that our digital strategy is working as evidenced by our No. 1 ranking in brand awareness for the 10th year in a row and the fact that we increased the number of consumer inquiries delivered to our System members by 93% last year.”
Additional key findings include:
-As in previous years, consumers continued to identify the Century 21 brand as “the most recognized name in real estate.”
-Century 21 retains its leadership position in “Future Consideration” preference among active real estate consumers.
For more information, visit www.century21.com.
