RISMEDIA, April 6, 2010—Coldwell Banker On Location, the brand’s YouTube channel focused on listing, community and agent profile videos, continues to redefine the use of video in real estate. Just 11 months after launching in May 2009, Coldwell Banker On Location has drawn 1 million channel views.
Since Coldwell Banker Real Estate launched their brand channel on YouTube to debut Coldwell Banker On Location, the site has more videos on its YouTube site than any other real estate brand.
“We believe that video plays a major role in the home buying and selling process,” said Michael Fischer, senior vice president, Marketing, for Coldwell Banker Real Estate LLC. “There is no other medium that can showcase the personality of a home and agent more effectively than video. And our agents, from all corners of the world, have responded by posting more than 11,000 videos to date. Clearly, Coldwell Banker On Location has set a high bar for video use in our industry, but more importantly home sellers are starting to expect video as a part of the marketing portfolio of a home.”
Recognizing the power of video, Coldwell Banker Real Estate recently unveiled a new commercial featuring Coldwell Banker On Location.
“Consumers searching for homes have so much information available to them,” said Fischer. “But data and photos can only do so much. We have clearly come a long way from when a picture was worth a thousand words and the only visual a potential homeowner could utilize. Video is now a mainstay in real estate and consumers are proving this to be true.”
Some unique videos on Coldwell Banker On Location include:
Coldwell Banker College Home Price Comparison Index
Real (Estate) Opinions: Men vs. Women
Home of the Heroes, Fort Hood Community Video
Beverly Hills Video Listing
For more information, visit www.coldwellbanker.com.
