Victor Lund

Victor Lund remains a preeminent strategist in real estate, guiding the industry through a landmark 2025 defined by the rapid evolution of artificial intelligence and data governance. As CEO of WAV Group and RE Technology, Lund spearheaded the launch of Fluente, an industry-leading AI division, and Lumnia, WAV Group’s technology investment arm. He also supported the rollout of Homeowner.ai, a transformative engagement platform designed to maintain the agent-client bond long after the closing table.

Throughout 2025, Lund’s influential thought leadership—including his widely cited work on the three tiers of AI—provided brokerages and MLSs with a practical roadmap for moving beyond basic automation to true enterprise-scale transformation. Lund’s 2025 focus centered on the critical concept of “digital sovereignty,” empowering real estate leaders to own and protect their data rather than renting it from third-party platforms. A regular voice at major industry events, he championed the adoption of secure data pipelines and cutting-edge standards like Model Context Protocol servers.

“I’ve had the privilege of guiding brokers and MLSs through seismic shifts in our industry—copyright battles, Clear Cooperation and now the rise of AI,” Lund says. “What makes this work meaningful is seeing organizations not only adapt, but thrive when they take ownership of their data and technology.”