How to Talk to Your Sellers about a Price Adjustment
When you met with your sellers during the listing appointment, you agreed on a listing price for the home, feeling...
Best Practices
A Collaborative Approach to Continued Growth: ERA Key Realty Services
ERA Key Realty Services is a family company—“and proud of it,” says company president Bruce Taylor. “And by family company,...
8 Must-Know Tips to Grow Your Business
As the chairman of one of the world’s largest business support organizations, I’ve encountered countless prospective entrepreneurs trying to put...
The ABCs of Lead Management
Most agents tell me that their most urgent business concern is the need for more leads. With all the incredible...
Agents, Don’t Do It All Yourself…Lean on Your Affiliate Service Providers for Content
By now, we all know that being visible and active on social media is a must for any real estate...
The Social Media Cheat Sheet
When on a social media site like Facebook, picture yourself going to a Chamber of Commerce meeting and being in...
Top 5 Tips to Successful Franchising
Real estate franchising is everywhere. Brokers are faced with a lot of choices, models, and value propositions, which often leads...
5 Things to Do after an Employee Resigns or Quits
When an employee leaves your company there may be some significant "housekeeping" to do before the position can be filled...
How to Succeed in the New Era of Real Estate
Today’s consumers are a different breed from the consumers of the past. Potential buyers and sellers are savvier, know more...
7 Deadly Sins: Social Media Mistakes Agents Make
Social media is a powerful tool for real estate professionals in many ways. It allows you to find and engage...
How to Build a ‘B-Roll Bank’ for Effortless Content
The idea of scripting, lighting and performing for a camera every day is enough to keep even the most ambitious professional on the sidelines. The secret is staying consistent without burning out isn’t working harder on your production—it’s working smarter with B-roll. Read more.
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